WordPress is perfect for charitable organizations like Ottawa Innercity Ministries because the organization can manage their own website maintenance in house. New Dimension’s primary objective was to create a more interactive website that would reflect their organization and help them to engage their supporters.
Ken MacLaren, the director of OIM, started utilizing the blog portion of their site by writing weekly posts. Many of these posts are true stories about the street friends that this organization helps. These posts give supporters and potential supporters a glimpse of what is going on inside the organization, and makes them feel more involved. With Google, content is still king, and blogging is a great way to keep your website alive with fresh, applicable content. It is great to see a client like OIM taking advantage of their blog. If you would like to find out more about the amazing work this organization does, follow their blog.
Another feature OIM wanted on their site was the ability to upload videos. Videos are a very effective way of communicating with your audience and again, you don’t need a website developer to be able to make a video, upload it to your YouTube or Vimeo account, and embed the video code into your website.