As the Principal of Marketing What’s New, Glenn Schmelzle acts as virtual marketing executive for many Ottawa-area technology companies. Because of his specialized expertise, he is constantly educating his clients and others about marketing specifically for technology products, which is different than marketing for other products. Glenn uses his WordPress site to do just that. He engages the user by blogging on a regular basis, as well as communicating daily through Twitter and LinkedIn.
When the user lands on the home page of Marketing What’s New, they see the company’s key message instantly. From there they can easily click on Glenn’s latest blog post, follow Glenn with the clearly displayed social media links, or click on a more specialized action button.